In the mainstreams news world, blogs have put many newspapers and print magazines out of business. Blogs can be a great place to do informal focus groups and they give studios instant positive and negative feedback about new content as soon as it’s released. Thanks to blogs, fans now play an active role in shaping new porn content. Gone are the days of snail-mail fan clubs and outdated, badly photocopied fan newsletters! Blogs are accessible by anyone who can get online and they serve up a 24/7 flow of multimedia content. Accessibility is key and blogging is now the most effective way to stay in contact with fans. Besides announcing his appearances or promoting his work as a porn star, his slice of life posts make for entertaining reading. Johnny Hazzard has been logging his personal experiences for several years and has become wildly popular. Porn stars, too, have also taken advantage of blogging as a way to reach out to their fans in an unprecedented way. Browse through any popular gay porn site and you’re bound to find a link to an exclusive blog filled with tantalizing freebies, insider information, and a painless soft-sell.Ĭhi Chi LaRue loves to blog about the events of her life as well as to promote her new movies. Major gay porn studios now use them to create a major buzz for new titles or exclusive models as well as a tool for drawing in more traffic.
For producers, directors, and porn stars, blogs represent the best free publicity that money can’t buy. Most gay porn blogs are created by avid porn fans, but professionals are also getting into the act. Blogs represent one of the easiest ways to communicate ideas instantly to a worldwide audience and no industry has embraced them as heartily as the porn world. Whatever the agenda – whether to inform, entertain, promote, or all ofthe above – blogging is now an essential marketing tool. Because they’re free and easy to create and maintain, blogging has become the most efficient way to reach out and touch someone. When we’re not maintaining our own, we’re often scouring the blogs of friends, family, and celebrities. In the last decade, we’ve all embraced email, instant messaging, and Twittering – but few things have managed to claim as much of our time as social networks and blogs.